Samantha Orchardson-Matumo


Personal Development & Leadership Coach for Women

‘Success is not measured by what you do compared to what others do, it is measured by what you do
with the ability God gave you’

~Zig Ziglar.

Are you boldly and confidently pursuing your vision? 

Are you new in leadership and feeling overwhelmed?

Are you struggling to balance your time?

Are your habits moving you closer to your goals? 

Are you intentionally choosing to live your legacy? 

You're in the right place!

Move towards your vision

Move purposefully towards the vision for your life and business

Embrace your values

Prioritise and embrace your values to help you develop your leadership style

Overcome self-limiting beliefs

Start laying down the building blocks to not only live your legacy but leave a legacy. 

Achieve your goals

  Achieve your goals by infusing sustainable disciplines into your lifestyle. 

Hi, I'm Samantha, founder of Pursuit by Design.


My mission is to help women leaders design and develop unique leadership styles and habits so that they can successfully live and lead with confidence.

I work with individuals who are willing to be boldly different, pursue and live in their purpose, start living their legacies and, and develop authentic and impactful leadership styles. 

There is a process to becoming a transformed individual, who becomes an impactful leader. An impactful leader translates into successful businesses and thriving communities. 



What are the eligibility requirements for entering the pageant?

If you are single, never married, never given birth to or have adopted a child, a United States citizen, a resident of the State of Connecticut, or are a full-time student in a Connecticut school, and you were born in the years 2006-1993, you are eligible to apply to be a Miss or a Teen Connecticut USA contestant for the calendar year 2020, to win the 2020 title.

Are there any height or weight requirements to compete?

No. There are no required height, weight or specific measurements that qualify you to compete. The selection committee is looking for body proportion, good physical health and personality.

How many contestants will be accepted?

The number of contestants varies each year. Contestants are selected based on area of representation, responses to the application questionnaire, and eligibility. You can nominate a contestant as well as apply.

What happens after I submit my photo & information?

After your photo and application is received, selected entries are reviewed by our committee, who will contact the applicants for a brief telephone interview. After your interview, the committee will consider your application. They will determine if they feel you would make a good candidate for the hometown title you would be eligible to represent. If you are accepted to participate in our organization, the registration materials will be sent to you.

What are the costs?

Each contestant is responsible for paying a sponsorship fee, which covers the production of competition, meals during the event and all related activities. We will provide you with information to help secure sponsorship to cover the cost. You may elect to cover 100% of your fees through fundraising efforts.

Where/how can I secure sponsors?

Sponsorship can help defray the costs associated with entry fee, wardrobe, etc. Sponsors can include, but are not limited to your family, friends, local businesses, sororities, organizations and clubs, schools, etc. You may secure sponsors from anywhere in or out of state. Take this opportunity to perfect your communications skills. Many local businesses will be supportive when you share your goals with them. If selected, you will receive Official Contestant Paperwork to help secure sponsorship. It is possible to not incur any out of pocket expenses.

Do I have to spend a lot of money on my wardrobe?

Not at all. It very important to select outfits that you feel confident in, that best suits your body type and personality. Your personal choice of a gown spans from simple to more elaborate. It is never the gown that the selection committee is scoring; it’s the young woman wearing it. We provide sponsors information to you as a resource. Ultimately it is your personal choice.

What is the judging criteria for the pageant?

1/3 Interview, 1/3 Physical Fitness, 1/3 Evening Gown Interview-You will appear before the selection committee in a private setting for a three minute interview. The Selection Committee will use this opportunity to consider your personality, and overall presence. They will discuss items directly from your interview form that you previously completed. This is your chance to express your opinions, ability to communicate, and overall sense of self. You may be asked questions regarding your family, education, hobbies, occupation, community involvement, goals, like and dislikes. ALL Interviews are conversational. During the on stage interview competition, the Selection Committee os looking for the same qualities and also how you handle speaking in front of an audience. Swimsuit scores are assessed on overall physical fitness, beauty, poise and if you demonstrate a healthy lifestyle. Physical measurements are not considered. Evening Gown segment will focus on stage presence, confidence, elegance, poise, overall appearance, and sense of fashion and style.

Can anyone assist me with hair and make-up on pageant weekend?

Only Official Hair and Makeup Team is allowed in the dressing room or backstage during the competition. You will need to book an appointment and pay for these services. There will be chaperones in the dressing rooms to assist you with some of your wardrobe changes. We recommend you view You-Tube videos on the official Miss USA/Miss Universe channel for 'how-to' vidoes.

Are tattoos or body piercings allowed?

Tattoos and piercing are a statement of your individuality, and it is up to you whether you choose to show them. If you feel that it may be offensive, you may want to cover it.

What happens if I should win and how much time is involved?

There are certain responsibilities that accompany the privilege of becoming a state USA titleholder. We understand the importance of school and family and will make every effort to schedule appearances around those priorities. Appearances includes speaking engagements, modeling, charity events, galas, trade shows, etc. The biggest commitment is your responsibility to represent our state in the national MISS USA or MISS TEEN USA pageant. This can vary from a one to three week trip.

coaching FAQ's


Working with Samantha has been an absolute joy. She supported me as I transitioned from the corporate world and navigated into entrepreneurship. She held my hand walked with me, helping me unlock my potential and circumvent my blocks.


Samantha is a great listener – she was able to listen to what I was saying and not saying; she could read my tone and body language well even though we had to have all our sessions on Zoom due to the pandemic. She kept time, never cancelled appointments and was able to end the sessions within the given time having covered all that needed to be covered. I felt that I could trust her with my thoughts because of her professionalism. Coaching gave me a new lease of life. It helped me process my transition, and what I have to offer the world. It took me from a place of feeling inadequate and discouraged to a point where I was able to tap into my gifts and experience to start a mentorship program for youth. Coaching helped me clearly define what success and happiness look like for me. I was able to embark on that journey where the prize is clear and worth the attempt even if it takes time.  


Samantha has worked with me over the course of several months to help me establish ways of boosting my business brand and sales. She has been very positive and believed in my potential. Through Coaching, I have been able to break steps I needed to take into manageable pieces and seeing realistic and achievable results in the end.​