You are not stuck.
You are in between.
Something has shifted. Maybe your role has started to feel too small. Maybe a goal you worked hard for that arrived and does not feel the way you thought it would. Maybe you are in the middle of a season you did not choose, trying to figure out what it is asking of you.
This is not a detour; it is an invitation to move more intentionally than before.
You are in the right place if:
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You are good at your work and capable in your field, but something about how you are showing up is holding you back and you are not entirely sure what it is.
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You have a deep desire to do something differently. Not a vague wish; a real, persistent pull. What has been missing is a framework to make that desire consistent and measurable.
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You are in a season of transition: a new role, a chapter closing, something shifting in how you see yourself and what you want next. You know you want to move through it with more intention than you have been.
The first conversation usually starts with "I just don't know where to begin."
That is a perfectly good place to start. Here is how that first step can take shape.
Our offers for individuals
Choose to win
Choose to Win
Choose to Win is a 12-week structured coaching journey built around seven key areas of life: vision, mental toughness, goals, relationships, balance, skills, and financial health. Samantha is the first Ziglar-certified Choose to Win coach in East Africa.
The programme combines fortnightly sessions, a physical kick-off, and practical tools you leave with at the end. It is structured enough to keep you moving, and flexible enough to meet you where you are.
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Clients reference this work years later because it changed how they make decisions.
What the 12 weeks involve
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A physical kick-off session to establish direction, commitment, and a baseline
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Fortnightly coaching sessions combining in-person and virtual
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Work across all seven life areas, not just the professional ones
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A personal development plan you leave with at the end
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Ongoing accountability between sessions
This is a programme for people who are ready. Samantha will ask you in the first conversation: do you have a deep desire to transform your life? Is now your time? The programme works when the answer is yes.
Choose to win
Lumina Spark
Lumina Spark is a personality assessment that doesn't put you in a type and leave you there. It gives you a portrait of your personality across three layers:
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who you are at your core,
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how you show up day to day, and
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how your behaviour changes under pressure.
That third layer is usually the most revealing. What do you do when things get difficult? How does your natural style change when you are stretched or stressed? A lot of people recognise that portrait immediately. It is the version of themselves they try not to show.
It starts with a short conversation. Before anything else, Samantha spends thirty minutes understanding what you are hoping to get clearer on, whether that is how you show up day to day, how you lead, or what happens to you under pressure. From there, you will complete a 20-minute online assessment, and Samantha will walk you through your full portrait in a session built around what you came in wanting to understand.
What it involves
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A short conversation with Samantha to understand what you are looking for
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A 20-minute online assessment
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A session working through your full Lumina Spark portrait and workbook, in person or virtual
Lumina Spark works as a standalone session and as the entry point into a longer coaching engagement. If you are considering Choose to Win or one-to-one coaching, starting with the portrait gives both you and Samantha a clear picture of where you are beginning from.
One-to-One Coaching
Not every situation fits a 12-week structure. Sometimes you are navigating a specific decision, a difficult dynamic, or a transition that does not fit neatly into a programme format. One-to-one coaching is for those situations.
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Samantha is an ICF Associate Certified Coach. Sessions are shaped around what you are actually dealing with. Frequency, format, and focus are agreed between you. The work is responsive, not preset.
I saw the areas of my life that were holding me back from all round success. Taking agency of those areas was a great step for me.
A Choose to Win client
I had to battle the imposter to even submit the application. It feels so freeing.
A Choose to Win client, on applying for a new role after the programme
I have been putting into practice daily reviewing of my goals since March. It is working wonders.
A client, months after completing the programme
Pursuit by Design works with mid-career professionals through one-to-one coaching, the Choose to Win programme, and Lumina Spark assessments.
