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5 ways to find the resources you’ll need for success when starting out your business

Updated: Dec 31, 2021

When it comes to business, it’s important to know what resources you’ll need to find success. Be it a business plan, a business model, access to media, mentors, customers, employees, etc. Understanding what resources you might need is one thing, but being able to find them is another.

Here are a few tips that can help you get started:

1. Do the research

Every business owner needs to be constantly expanding their knowledge in order to be successful. Whether you’re a beginner or a seasoned entrepreneur, you can always benefit from the countless sources of information available to businesses these days. From leadership books to business sites and online courses, you can always find tools to help shape your strategies and cultivate your business success.

A little research can teach you so much about the business you own or want to start. It can additionally expose you to resources you may not have realised you needed like organisational apps or online networking groups.

2. Network

Networking is just as important today as it’s ever been. Making connections with other people in your field can be beneficial in many ways - they can help you brainstorm new product ideas for your customers, they can give feedback on your current business model, they can connect you with other experts and even help you land business opportunities with better-known companies.

Even though networking can seem a bit intimidating especially when you’re starting out, it’s necessary to see the value of being around like-minded people. These are the people who are well versed in your field and may be able to help you when the need arises.

How do you build the right connections? Networking is really all about putting yourself out there. Find business conferences, events, or summits relevant to your needs and connect with your fellow attendees. If you’re attending school or are planning to, you can build relationships with your faculty mentors and advisors and even your fellow students. Always be open to discuss your business, dreams and goals with others.

3. Understand your industry

You can’t be fully aware of your business needs if you don’t have an in-depth understanding of your industry. It’s just the surface level understanding you obtain from a classroom, but the kind of understanding that comes from experience and application.

Building your industry knowledge is not only important to you as a business owner but can also come in handy when reaching out to outsiders and investors. When doing an analysis of your industry, find out the general state of the industry, its growth potential and how your business fits into the landscape. Familiarise yourself with your competitors, the products and services they offer, and your potential customer's problems.

This way, you'll be able to know how feasible your business idea is and what resources you’ll need to bring it to fruition.

4. Be creative

Realistically, when starting your business, you won’t have the same financial resources larger companies usually have to fund their ideas. A big part of being an entrepreneur is relying on your ingenuity and creativity to get things done. You may sometimes have to follow non-traditional paths to breathe life into your business ideas and make them work.

5. Find a good support system

You may be doing business by yourself, but no business can succeed without the support of others. You must develop your interpersonal skills, leadership skills and team-building skills as an entrepreneur since you’ll need to work with others and employ their help when the need arises.

Business support can start from home. Those closest to you like family and friends can be a greater source of support especially when it comes to listening to your ideas and problems and offering encouragement. You can also opt to employ them when the need arises and their skills fit the job. Just consider these things before mixing business with your friends and family.

Additionally, support can come from other sources including fellow business leaders, mentors and coaches. Talking to those that have already succeeded at what you’re striving to do can help give you insight into what works and what doesn’t and what you can improve upon.


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